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Fredrik Scheide

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May 31

Designers Are Design’s Worst Enemy

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things…

Designers Are Design’s Worst Enemy

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Fredrik Scheide

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May 15

AI Will Push Women out of Design

I’ve seen this before. Twenty-five years ago, a wave of new tools redrew the boundaries of design, and the women who didn’t cross them were…

Ashley is looking at herself looking out of a box. HELP is written on the box

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Fredrik Scheide

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Apr 29

Survival of the Fittest — Keep Calm and Design On.

Are you tired of reading about other people’s epiphanies and gloomy predictions as the big shots in tech are wreaking havoc?

Ashley the raccoon holding a poster that says “Keep calm and design on”

Fredrik Scheide

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Apr 19

Remember Greenland, that big, poorly run, piece of ice!

Trump’s rant in all caps on his own social media platform, TruthSocial, like most of his outbursts, got attention. The irony is that…

A newspaper like cut-out with an iceberg and people holding a poster

In

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Fredrik Scheide

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Apr 4

Design Darwinism

On fitness, truth and what Darwin can teach us about design failure

Design Darwinism

In

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Fredrik Scheide

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Mar 22

Discipline Over Volume

Writing has become cheap to produce, but the cost is the loss of meaning.

Discipline Over Volume

In

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Fredrik Scheide

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Dec 17, 2025

Hypewriters

Open the feed on your phone any given morning and there it is: another breathless proclamation that everything you know has changed. A new…

Frustrated raccoon sitting in front of computer with the word “Hypewriter” written on it.

In

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Fredrik Scheide

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Oct 7, 2025

The Next Shape of Design

The Bauhaus era remains one of my favourites — led by Walter Gropius, Marcel Breuer, and László Moholy-Nagy, pioneers who shifted from…

The Next Shape of Design

In

Bootcamp

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Fredrik Scheide

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May 20, 2025

No, Public Services Aren’t Products

As a follow-up from my article on «Why the Product Model Stumbles in the Public Sector», I want to challenge Jeff Pattons idea that…

No, Public Services Aren’t Products

Fredrik Scheide

·

Mar 25, 2025

The Jurist as Bottleneck — or as a Victim of the System?

It has become common to point to legal departments as bottlenecks in the public sector. “It gets stuck with the jurists,” we often hear…

The Jurist as Bottleneck — or as a Victim of the System?

Fredrik Scheide

Fredrik Scheide

Special Advisor in the Department of User Experience at the Norwegian Labour and Welfare Administration. Writing about whatever ticks my fancy!

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